Marketing A Company Website: How To
Marketing a company website sure brings up alot of questions doesn’t it? Where do I start, do I try it myself or hire someone? How much is it going to cost me? Should I market it online or off line or both?
Marketing A Company Website: SEO Consultant
Then you start asking questions from everyone you can and you hear all kind of different answers. Some say social networking like facebook is the way to go. Some say pay-per-click. Some say email marketing, banners, newspapers, yellow pages and it goes on and on. You might ask an seo consultant and they tell you all of the above.
Marketing A Company Website: Marketing Strategy
Well from experience I can tell you where you start depends on where you are right now with your marketing strategy. There is a logical path to stay on. Once you have a website you have to get it found online.
Search Engine Optimization
But which form of online advertising do I need first or do I do all of them? Well there is no question that search engine optimization comes first. To be honest it is the most important factor in your online advertising. That is because it is one of the few ways to advertise online or offline that is not intrusive. That simply means that they are actually searching for what you have instead of you trying to be where they might see you. Some examples are banners, social media, commericals etc. They did not watch TV to see what you have, they were watching a movie or something. Or if you put an ad on Facebook they did not come there to see your ad they come to socialize. Also the conversion of search marketing prospects leading to a sale is by far the best.
Start by finding out where you are in your marketing strategy. Talk to a seo agency or seo consultant. Some will give you a free evaluation and give you an idea of what you are going to need. Also don’t just go with one consultation, get other opinions and ask what their prices are also. Then you will have an idea of what you need and what your budget will allow. But above all do something to get your business moving and marketing your company website online is essential to making your business successful.
Topic: Marketing A Company Website